This Week In Social Media – Simon Mainwaring on This Week in Social Media–Live Pilot
0:00-1:00 Were here today on the This Week in Social Media pilot episode! 1:00-1:45 My guest today is Simon Mainwaring of We First (wefirstbranding.com). 1:45-3:00 Tell us about your recent work with charitable organizations and how that shifted your thoughts on branding, Simon. 3:00-4:00 So far big businesses havent done spectacularly well, have they? Are there any examples of companies really doing a great job in social media? 4:45-9:00 Are there any examples of companies who were lagging behind and are now struggling to catch up? 9:00-10:30 So if you attempt to control the conversation too much, youre inevitably going to get backlash, right? 10:30-12:30 When you say the company needs to become human, you mean that theres no single individual behind the brand? Is that a big shift for some companies? 12:30-13:30 Its interesting that companies are now hiring Chief Listening Officers, just to make sure the customers are being heard. 13:30-17:45 You bring up the notion of trust a lot in your book. I think this stems from a brands desire to over-control the message. What are your thoughts? 17:45-19:30 So one message to brands is that you have to participate or your voice will be lost, right? 19:30-20:15 Were taking a look at the top trends on Twitter this week–the Jersey Shore, Justin Bieber and Harry Potter all made the list. 20:15-21:15 How does a big brand work itself into these conversations? 21:15-23:30 Simon talks about how Mountain Dew crowd-sourced the <b>…<b>
October 28th, 2011 at 2:10 pm
I’ve already watched this video twice and will definitely watch it again. There’s so much good stuff here. Great interview. Great perspective on Facebook’s privacy blunders, fascinating stuff about brands that are doing a great job of crowdsourcing. Cant’ wait for the next episode!