Stop it Realtors. QR Codes, Social Media and Ethics.
How we need to stop the misuse of social media, QR codes and misleading statements in advertising, especially real estate. Sorry for the audio lag in places!
How we need to stop the misuse of social media, QR codes and misleading statements in advertising, especially real estate. Sorry for the audio lag in places!
October 26th, 2011 at 2:05 pm
@denastevens Heaps of stuff. Off the top of my head (and I’m not in real estate) how about erm.. "whether to go for the extra bedroom or for a better location", "how to tell if a listed property is worth the extra 10-20K", "easy pitfalls to look out for when searching"
I’m sure if you thought about it you could come up with heaps of useful, interesting stuff to talk about that involves real estate…. but isn’t just listings.
October 26th, 2011 at 3:13 pm
Great input! Thank you Scott!
October 26th, 2011 at 4:21 pm
I love this video – amen Scott!
October 26th, 2011 at 5:29 pm
Viewers: It’s apparent Scott is fairly involved in SocMed / Mrktg via the tools of technology most of us use. w/sooo many forms of SocMed outreach, many indvdls & companies A) mis-use these tools, or B) not aware of how their overall usage is lacking or NOT hitting target audience. Scott has insights & examples. He does not rant. With primarily "Business INFOrmational" YTube video postings….try….really try….to discern the imparted essence of posting, not comment on an inferred ‘attitude’
October 26th, 2011 at 6:37 pm
How do you feel about using a QR Code to send people directly to the "Like" button on a FB Fan Page using one of the QR Code generators that does that?
October 26th, 2011 at 7:45 pm
Spot on!
October 26th, 2011 at 8:53 pm
I recently saw a large QR code on a sign offering commercial property for lease. The sign was on a road with heavy traffic and nowhere to pull over to grab the code. If you’re challenged by scanning a code in the newspaper, imagine aiming your smartphone out your window while driving 45mph in heavy traffic!
October 26th, 2011 at 10:01 pm
Always so inspiring Scott. Without naming names, there are some agents in this town who are EXTREMELY successful, and have Twitter accounts that are still just posting listings and not talking. There are also agents here who are some of the most engaging people on Twitter, and who I suspect will rule the world as the younger and hipper population begins to get out there and start spending their money on houses!
I love the way you just say it like it is. Hows the lawn? s
October 26th, 2011 at 11:09 pm
Could not find anything I disagreed with.
October 27th, 2011 at 12:17 am
Scott,
As a real estate agent, I could not agree more! I find in the real estate industry it is common place for the "metroagent" to jump all over any new media channels overlaying them with their archaic marketing philosophies-jumping on another media bandwagon!
As a rookie social medaite, I applaud you for stand against real estate agents shoving their listings over the scoialnet and take heed of your advice to use the media for it’s namesake..social!
October 27th, 2011 at 1:25 am
Love the approach about using the technology the right way or don’t use it at all!
October 27th, 2011 at 2:33 am
Love this and it’s right on-line with what I’ve been preaching to our REALTORS for so many years.
I first heard of you on the Social Hour a few weeks ago and I was thrilled to see this come through Twitter just a few minutes ago. I quickly re-posted to contacts to get their input.
Social Media is a game changer for our profession (and anyone in sales for that matter) and there are so many "Gurus" out there who claim to have a panacea or quick answers. That’s just not true!
Great post!
October 27th, 2011 at 3:41 am
QR codes can be effective in some instances, but require the user to have a smartphone and know how to use the bar code scanner. While this is second nature to some of us, not everyone is there yet. However, almost everyone has a cell phone. Using a texting a keyword to a short code that replies with both the information you are seeking, either in plain text or SMS is more accessible. And as a marketer, you gain access to the user’s number, which can be used for follow up with a potential client
October 27th, 2011 at 4:49 am
Love it Scott. I scanned to the QR code and it took me to a site where I could buy a pair of ladies shorts for $105. I thought they REALLY don’t get it. So I’ll chalk it up to scanning a video.
October 27th, 2011 at 5:57 am
Amen!
October 27th, 2011 at 7:05 am
you did an excellent job with the introductory video on how people are using social media and qr codes the wrong way. These people think social media as their answer to selling and its not, its another marketing vehicle except heres your chance to take your traditional marketing and switch it up by engaging in conversations, becoming an expert in your industry, building relationships and turning them into communities. Some will never get it … @AndreMcKayATX "spam me & i’ll block you"
October 27th, 2011 at 8:13 am
@loofah65 Agreed about Twitter being a turn-off when used for auto generated listings in every tweet with shortlinks and nothing human. @stratola you’re right, realtors (and everyone) must stop thinking Twitter is another blast service for a one-way promotion of your brand.
October 27th, 2011 at 9:21 am
I just scanned a video of a newspaper of a QR Code. Mr. Stratten, you just blew my mind!
October 27th, 2011 at 10:29 am
My 2 cents: Anyone, realtor or not, who follows me on Twitter will not get a follow-back if all I see in their feed is advertising. If that’s all they’ve got to contribute, they’re wasting time and effort. As for QR codes… I think they’re also a waste of time if all they do is bring me to a web site, even if it is mobile-friendly. Use them for giving me all of your contact info so I can store it in my phone in case I want to contact you. If I want to visit your web site, I’ll do that on my PC.
October 27th, 2011 at 11:37 am
I think this video is excellent. For every set of "do’s", there is a corresponding set of "dont’s". A lot of marketing thought leaders focus on the "do’s", so we need people like Scott to be straight-forward and frank about the "don’ts". Sometimes that’s what is needed to make the lesson stick. We learn from mistakes, not successes. If his style of delivery doesn’t work for you, there are many other wonderful marketing thought leaders you can follow and learn from.
October 27th, 2011 at 12:45 pm
Wow! 3 people actually disliked this! …why? lol
October 27th, 2011 at 1:53 pm
Love the video! It’s about time that Realtors wise up.
October 27th, 2011 at 3:01 pm
"Minus-one font" – LOL. I need to find a QR code reader now.
October 27th, 2011 at 4:09 pm
Best Realtor-related social media video. Ever.
October 27th, 2011 at 5:17 pm
@gettysburgGerry who made Scott the Moses of Social Media? Those of us who listened and applied what he has taught, that’s who! I listened to Scott do a keynote address at a Social Media conference in Victoria, read his book, and applied what I learned. I am now one of the most recognized social media people in my region. I taught it to a DJ in my community and he now has people across North America listening to him and traveling to this community to see for themselves why he loves it so much.