MediaWatch French Edition is our take on the stories big and bizarre in newspapers, on news websites, blogs and on social media. We also look at stories about how the media functions and how its evolving in todays society. Tune in at 9.45pm Paris time for a look at the French media. All shows: www.france24.com FRANCE 24 INTERNATIONAL NEWS 247 www.france24.com

Draper, Fisher, Jurvetson Managing Director Tim Draper on the outlook for social media companies and why investors should consider companies that are taking on what he calls lazy monopolies.

Do you love to tweet, post and pin? How about getting paid to do it? A new report looks at the best cities to snag social media job, and the salaries companies will pay for your social savvy. Karin Caifa has the details.

Social Media – blackboxsocialmedia.com Social media is any form of online publication or user-created video, audio, text or multimedia that are shared in a social media environment. Sites such as Facebook, YouTube, Twitter, LinkedIn, Google+ and others have gained extraordinary attention and traffic on the internet over the last few years. With this meteoric rise in traffic has come the emergence of social media marketing, a way of sharing a marketing message with users of these sites. There are many social media sites on the internet, but we here we will focus on the most popular sites as of this publication. www.squidoo.com Facebook Just behind Google, Facebook is now the second most trafficked website in the world and has close to 500 million users. Facebook provides a venue for users to create and update their own personal profiles and connect share information, pictures, videos, play games with other users. YouTube YouTube is a social media video-sharing site that is now the 3rd most trafficked website in the world and is actually the second largest search engine behind Google. Users can watch videos posted by others or even upload their own videos to be shared with anyone or embedded into other sites. Twitter Twitter is a microblogging service and social network that allows its users to post short, 140 character, messages to be shared across its network to a users connections. Many companies use Twitter to update customers on specials, promotions, and other <b>…<b>

Rob welcomes Aaron DeBevoise of Machinima to the show! The two talk about the emergence of UGC networks, how Machinima and other online video studios are generating viewership that would make networks drool, and the future of web television.

Social Media Marketing blackboxsocialmedia.com What Is Social Media Marketing? Social media marketing is one of the newest forms of marketing that takes advantage of the rise in popularity of social media sites such as Facebook, Twitter and YouTube. Marketing through social media allows a business to utilize and profit from the use of web 2.0 platforms, such as blogs, social networking sites, and other emerging marketing tools. Social media differs from traditional media in that it involves two-way communication, where users are empowered to generate content and businesses are incentivized to communicate with their customers. Benefits Of Social Media Marketing Customer Acquisition — The main advantage of marketing through social media is that you will reach customers and networks of people that you otherwise would not come across utilizing other traditional marketing techniques and even SEO. Brand Awareness — Branding your business in the social media arena is much easier and faster to accomplish than in any other advertising medium. There exists less competition in this space as well because it is not yet understood by many businesses. Targeted Marketing — Marketing efforts in the social media space are easily targeted, tracked, and quantifiable. Unlike any other marketing method, social media marketing is exact and can be tracked in real-time. The other benefit here is that currently marketing in social media is inexpensive as compared to other marketing avenues <b>…<b>

Sean "Diddy" Combs announces REVOLT, his new cable TV network. REVOLT is a revolution in music on television, a place where artists and their viewers come together and engage with technology and social media. Its a channel where new artists can share their work in the way it was meant to be: raw, uncut, and uncensored. REVOLT was selected by Comcast to be the first music network to truly leverage the power of social media, fueling the live music dialogue and influencing the music culture for the video-centric generation. Diddy on Twitter: twitter.com Diddy on Facebook: www.facebook.com Direct video link: www.youtube.com

The US Federal Bureau of Investigation posted a Request for Information last month calling on IT companies to demonstrate their ability to design software for monitoring, mapping and analyzing social media. Find out more about the history of government spying and propaganda through social media on this weeks edition of Behind the Headlines.

Pinterest has found favor with e-commerce retailers, many of which have added its "Pin it" button to their websites, but also become the subject of blogosphere chatter over use of affiliate marketing. Sarah Needleman has details on The News Hub.